Olehenriksen Introduces Fashion Designer Anine Bing As First Global Scandi Brand Advisor

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In celebration of their 40th anniversary, award-winning skincare brand Olehenrisen has expanded upon its Scandinavian heritage with the announcement of Anine Bing, founder and chief creative officer of her eponymous label, as their first global Scandi brand advisor.

“I’ve been a longtime fan of Olehenriksen’s skin careso when the brand approached me for this partnership, I was immediately interested,” said Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we have in the works.”


The introduction of this strategic partnership will bring forward the richness of Scandinavian culture inclusive of the multitude of benefits associated with Scandinavian lifestyle, wellness and skincare, and place Scandinavian values, such as hygge, back on the map. At its core, Scandinavia represents a larger-than-life culture that’s built on the small things, such as the Danish-born practice of hygge, defined as the feeling of coziness and contentment evoked by simple efforts. With countries within the region touting some of the happiest populations in the world, since its inception, Olehenriksen has been infusing Scandinavian and hygge philosophies into their output. Whether it be the locally-sourced ingredients that power the brand’s skincare products, or treasuring the moments taken to apply them, Olehenriksen is categorically championing this diverse and traditional culture with Scandinavian skin wellness at the forefront.


A Wellness-Focused Skincare Line


Danish-born brand founder Ole Henriksen’s personal experience with cystic acne encouraged him to create a wellness-focused skincare line inspired by his Scandi roots. Infused with powerful acid blends and plant-powered ingredients sourced from Scandinavia, such as Nordic birch sap, snow lotus and alpine willowherb extracts, each joy-inducing ingredient and product makes every application an occasion to embrace.


“We are a Scandinavian born brand, and as we enter our 40th year, we’re going back to our roots anchored in Scandinavian skin wellness, understanding this overarching ethos sets us apart from the rest,” said Rachel Berg, Olehenriksen’s vice president of global marketing. “By signing on Anine Bing as our Global Scandi Brand Advisor and partnering with other Scandi influencers on a global scale it will help amplify diverse elements of the culture and our Scandinavian-inspired skin wellness approach in a fresh, modern way.”


Anine Bing, an Authority in Scandinavian Style


Widely recognized for her effortless wardrobe essentials, Bing has been recognized as an authority in Scandinavian style since her namesake brand’s inception in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women seeking a timeless yet rebellious approach to style. Setting her sights on skin as the brand’s first global Scandi brand advisor, in this new role, she will be lending her expertise across Scandi-forward skincare and lifestyle practices to the Olehenriksen brand.


Bing’s role with the brand will be an expansive one, ranging from creating social media content to cross-branded collaborations. Throughout the partnership, Bing will be spearheading a six-part mini-series, providing an inside look into the best of Scandinavian skin and wellness with Bing’s secrets to attaining her effortless style, morning wellness tips, and of course, her favorite Olehenriksen products. With sights set on illuminating Scandinavian culture, this exclusive content will effectively harmonize skincare and general wellness practices, underscoring Olehenriksen as a lifestyle brand that transcends skincare, according to the brand.


Olehenriksen has tapped key Scandinavian creators, including Linda Hallberg, Ceval, Nnenna Echem and more to create a robust content series that highlights the Scandi lifestyle. Introducing fresh and modern faces directly from the region, the roll out of this content will immerse people into the richness of the culture through elevated storytelling on the brand’s social channels on TikTok, Instagram and YouTube.

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